Commission is always a hot topic in real estate. Working at a “Value Added” brokerage, we often encounter misconceptions about our approach.
One common claim we hear is, “If they’re so willing to give up their commission, how will they protect your price?” That’s a fair question, but it’s important to clarify: I’m not “giving up” my commission. I’ve chosen to work at a brokerage that offers more flexibility in commission plans. I remember a time when commissions were as high as 6% or even 10%, especially on rural properties or vacant lots. Does that mean those agents were no longer protecting their commissions? Absolutely not. The reality is that the world—and the real estate market—are changing.
In recent years, local home prices have more than doubled. Have your earnings doubled along with them?
Another argument I often hear is that saving $10,000 in commission will somehow end up costing the seller an additional $30,000 to $50,000. I would really like to see someone explain how this claim is substantiated. It simply doesn’t add up.
I chose to work at a brokerage that offers flexibility in commission plans because it allows me to save consumers money while still maintaining a sustainable income. After working at a large, corporate brokerage, I left because their rigid commission structure and corporate marketing didn’t align with the needs of our local market. By shifting to a more flexible commission model, I can offer real savings to my clients—and that, to me, is a win-win.
Those who charge higher fees often feel the need to defend their prices by downplaying the competition. But the reality is that real estate is evolving, and so are consumer needs. At MinCom, we offer traditional real estate services with a modern approach to commission, which is essential in an era where saving money is more important than ever.